Looking for Naples or Bonita Springs Real Estate?

You have come to the right place! Contact Maurica at Niche Florida Today: call: 239-784-7255


Welcome to Niche Real Estate. Cookie cutter deals have no place here, where attention to detail means luxury, delivered.


The perfect home match isn’t found. It’s cultivated, by people who understand it and live it. Maurica Hurley is a real estate professional who deals in dreams, not bricks and mortar. Only someone who lives and breathes the South Florida lifestyle can sell it. Only someone who knows can lead a buyer to it. Behind every home sale is the spirit of her contemporary methodology branding, not dated procedures that fail to inspire. Every sale is a concierge transaction, anchored with someone’s piece of paradise in mind.

The Right Set of Heels

Real estate success has as much to do with marketing savvy as the home itself. The Niche Real Estate difference is in the woman behind the process. Maurica Hurley is a degreed marketer with a passion for real estate. To hire Maurica is to work with a seasoned professional who marries the vast knowledge of market statistics and real estate investing with a one-woman advertising agency. Without an understanding of demographics, target audiences, budgets and marketing plans, deals fall short of their full potential. Imagine having a tailor-made marketing plan just for your deal.

A Rhode Island native and sailing enthusiast, relocating to Naples in 2000 furthered Maurica’s fondness for beachfront real estate and the people who live in them. Niche Real Estate is the result of more than a decade of Maurica’s experience working with developers, builders and Naples real estate professionals. Amassing a skill set that bridge the gap between innovative and conventional real estate sales techniques.