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You have come to the right place! Contact Maurica at Niche Florida Today: call: 239-784-7255


Welcome to Niche Real Estate. Cookie cutter deals have no place here, where attention to detail means luxury, delivered.


The perfect home match isn’t found. It’s cultivated, by people who understand it and live it. Maurica Hurley is a real estate professional who deals in dreams, not bricks and mortar. Only someone who lives and breathes the South Florida lifestyle can sell it. Only someone who knows can lead a buyer to it. Behind every home sale is the spirit of her contemporary methodology branding, not dated procedures that fail to inspire. Every sale is a concierge transaction, anchored with someone’s piece of paradise in mind.

The Right Set of Heels

Real estate success has as much to do with marketing savvy as the home itself. The Niche Real Estate difference is in the woman behind the process. Maurica Hurley is a degreed marketer with a passion for real estate. To hire Maurica is to work with a seasoned professional who marries the vast knowledge of market statistics and real estate investing with a one-woman advertising agency. Without an understanding of demographics, target audiences, budgets and marketing plans, deals fall short of their full potential. Imagine having a tailor-made marketing plan just for your deal.

A Rhode Island native and sailing enthusiast, relocating to Naples in 2000 furthered Maurica’s fondness for beachfront real estate and the people who live in them. Niche Real Estate is the result of more than a decade of Maurica’s experience working with developers, builders and Naples real estate professionals. Amassing a skill set that bridge the gap between innovative and conventional real estate sales techniques.

Artis Naples to receive makeover in $150 million campaign

A new 600-seat theater, bumped-out museum social spaces, a visitors plaza that looks toward the Gulf of Mexico and a terraced, landscaped courtyard are part of a striking master plan Artis—Naples announced Tuesday.

The master plan is the result of discussions with board, staff and the public. Artis—Naples solicited community ideas March 9 with a public forum introducing Marion Weiss and Michael Manfredi, the New York-based husband-and-wife team who collected their input for the plan.

Continue reading “Artis Naples to receive makeover in $150 million campaign”

Restaurant spending: U.S. cities where people go out to eat all the time

Going out to eat is more popular than ever. Americans in the 1950s spent three times as much on groceries as on food away from home. In 2014, for the first time, restaurant spending surpassed grocery spending.

According to the U.S. Census Bureau, there are approximately 78 full-service restaurants per 100,000 Americans, and annual restaurant sales amount to $704.18 per person. In some wealthy, tourist-heavy cities, going out to eat is very common, and the concentration of restaurants and money spent at fine dining establishments per capita is more than four times the national average.

More: The 73 Naples restaurants on TripAdvisor’s Hall of Fame list

More: U.S. cities where incomes are shrinking the fastest

To determine the cities where people go out to eat all the time, 24/7 Wall Street created an index based on the number of full-service restaurants and full-service restaurant spending per capita across 917 urban areas of at least 10,000 people. To hone in on the fine-dining sector, only full-service restaurants were considered. Full-service restaurants include establishments that generally offer table service with a wait staff, serving food and beverages for consumption on-premises. Limited-service restaurants, which include establishments in which patrons select and pay for items before eating, were not considered.

The array of available dining options may also impact restaurant spending. While nationwide there are about as many full-service restaurants as there are limited-service restaurants — also known as fast food restaurants —  in some wealthy, tourist-heavy cities the ratio of fine-dining to fast-food establishments is greater than three to one. In 47 of the 50 cities with the highest fine-dining restaurant spending per capita, the ratio of full-service to limited-service restaurants is greater than the national value.